About Us

Who We Are

From the family garage of our founder, Bruce McIntyre, to a global adventure identity, our journey has been one of creation and innovation. Macpac products are designed, tested and proven in the ultimate outdoor test lab - New Zealand. Bruce had a desire to engineer the highest quality equipment that would get you anywhere and back again.


“The idea was that you could travel all over the planet with a Macpac piece. It could take you anywhere. You could trust that it was going to get you back in one piece, and the gear would stand up to the rigors of New Zealand’s most extreme conditions. I loved that notion. It wasn’t just for fine weather, or just for extreme conditions. It works everywhere.”

Bruce McIntyre

– Bruce McIntyre, Macpac Founder.

That founding philosophy has evolved into a collection of apparel and equipment for any climate or scenario. Our product lines cater to mountain climbers, campers, hikers (or trampers, as we call them in New Zealand) and more broadly, anyone who loves adventure and travel. But in terms of what people use our products for, that’s just the tip of the iceberg.

Our team is proudly based in Christchurch, in New Zealand’s South Island, and we’ve been in this neck of the woods since the very beginning. Our head office is where the concept for every Macpac product is born, before our highly skilled manufacturing partners bring the design team’s visions to life.

We are fierce in our belief that life is better when you’re outside. Our products are vehicles for adventure. By engineering gear that is specified, technical and robust, we’re equipping you with the necessary tools to embrace the great outdoors.